Using Email to Build a Viable Fiction Podcast Business
At Fable and Folly, the company I co-founded, more than 75% of the shows that join our network do not have a viable email list or communication program in place. I don’t have an industry survey, but it feels like having a healthy email list is the exception and not the rule.
I get it. Setting up and maintaining an email list is more work on our already overflowing to-do lists.
But when it comes time to raise money for that next season, announce a live event or ask people to participate in something important, podcasters suddenly find themselves struggling to get the word out. This is where our feed can quickly fail us.
How do we reach our most avid supporters who may be taking a break from our show? And what about those people who love our show but won’t see or click on that announcement episode? Or the people who have fallen behind and are storing up episodes to listen all in one go at some future date?
As always, I wish success and growth to each of you in your creative endeavors. Until next time,
Sean
